Role

I was the lead designer for this project in Q3 2023-Q2 2024. I was responsible for Product Thinking, UX Design, and Visual Design.

Team

1 Product Designer
1 Content Designer
1 Head of Product
3 Product Managers
27 Engineers
2 Compliance Officers

Timeline

10 months

Problem

Our target customer had a bad experience with credit products, and they need a way to borrow to fund emergencies.

• People with a poor to fair credit score
• They had a bad experience with credit products
• They want to improve their credit score

Goals

We want to help customers borrow more money in a way that is easy to understand.

Metrics

• Help people get access to more credit
• Help people improve their credit score
• Number of new Line of Credit accounts
• Number of active and repeat users

Solution

Varo Line of Credit is a new way to borrow $600-$2,000 with flat fees and no interest.

• Instant access to funds
• Flat fees and no interest
• Spread the cost over monthly payments
• Build credit

Results

We saw a lot of demand for the product and very positive customer feedback.

• We received positive reviews on the product experience
• We helped customers improve their credit score
• Number of new Line of Credit accounts 14,000+ (3 months post launch)
• Number of repeat users 95%